by Christopher Wharton
A recent article in _The Economist_ described something of a
new development in policy making: “soft paternalism,” or the intentional nudging of the state, through law or regulation, to point its citizens in the direction of personal betterment (a synopsis of this article can be found online). Soft paternalism, as opposed to its “harder” ilk, still allows for an individual to make a choice; it’s just that the choice is stacked a bit in one direction or the other, a sort of built in boon to discipline.
Among the variety of examples, the author of the article refers to healthy diets and obesity as areas where the state might take the tack of soft paternalism. Presumably, this might include ideas regarding changes in the physical, social, and food environments currently batted around among health professionals. One such idea, ostensibly soft paternalism in action, is that of taxes on particular foods or beverages. The American Medical Association (AMA) brought attention to this concept with its recent resolution, now passed, to support federal taxes on sugar-sweetened soft drinks (see the attached report from the AMA’s Board of Trustees). Were such a tax to become reality, individuals would retain the right to purchase sugary beverages of their choice so long as they were willing to forego the frugality of choosing cheaper non-soft drink options.
The suggestion that this sort of change in the food environment bespeaks soft paternalism first assumes that outcomes affected by over-consumption of sugary soft drinks, such as poorer dietary quality and obesity, are the “private failings” of “gluttons,” as the author of the article cited above termed them. In fact, we know that obesity and dietary quality have at least as much to do with the environment in which people live as they do with people’s choices. It’s not simply a matter of (a lack of) discipline. As such, manipulation of the food environment, in this case, has more to do with leveling the playing field than providing a paternalistic push where one’s will to make a healthful choice is weak. In a society where beverage companies spend millions in an attempt to “refresh the world” (this, sadly, is the stated mission of the Coca-Cola company), such changes to the food environment would be useful and welcome.
For the full AMA report, please click here: Download ama_resolution.pdf